The Ad-Load Report
Sample: 247 graded sites · measured through Sep 10, 2026
We open each site in an automated real browser from a clean profile and record what the landing page does in the first few seconds. Every figure below is measured and refreshes with each crawl. One caveat: sites that block automated inspection — often the most aggressive ones — are not in this sample.
Key findings
- Most landing pages are quiet — 70% carry no visible ads. The load is concentrated: 8% carry four or more ad slots, and the worst landing page contacts 148 third-party domains.
- Free sites score a median 93/100, subscription sites 98. 6% of free sites redirect or popunder on your first click, versus 0% of paid.
- 14% of sites load a known popunder / ad-network script.
- The cleanest category is "MILF & mature" (median score 100); the heaviest is "Pornstar Databases" (median 2 ad slots).
Free vs. paid
188 free / freemium sites in the sample, 42 subscription sites. The gap is stark.
| Free | Subscription | |
|---|---|---|
| Ad slots, median | 0 | 0 |
| Score, median | 93 | 98 |
| First-click tricks | 6% | 0% |
| Tracking hosts, median | 2 | 2.5 |
The grade spread
160 sites have a clean landing page (A); 9 are ad-heavy or use tricks (D or below). The grade is a fixed formula over measured signals.
What loads on the landing page
- Ad slots: median 0, mean 1.1, max 56.
- 70% show no visible ad slots at all; 8% show four or more.
- 14% load a known popunder / ad-network script.
The first click
We click the largest content thumbnail on the landing page — what a real visitor does to start watching — and check what happens.
Nuisances you can't turn off
- 6% ask for browser notification permission.
- 0% autoplay video with sound.
- 0% show nothing until you create an account.
- 15% overflow a phone-sized screen horizontally.
Weight
- Third-party domains: median 7, max 148.
- Known ad / tracking hosts: median 3.
- No site in the sample appears in a malware feed.
- 1% of sites have no HTTPS.
By category
Sorted by median ad slots. Only categories with 4+ graded sites are shown.
| Category | Sites | Ad slots, median | Score, median |
|---|---|---|---|
| Pornstar Databases | 5 | 2 | 77 |
| Free tube sites | 32 | 2 | 79 |
| Hentai & animated | 9 | 1 | 84 |
| Porn comics & manga | 10 | 1 | 87 |
| Pics & galleries | 8 | 1 | 89 |
| Sex toy shops | 4 | 0.5 | 81 |
| Adult games | 6 | 0.5 | 88 |
| Live cam sites | 11 | 0 | 88 |
| Fetish & BDSM | 8 | 0 | 89 |
| Lesbian | 8 | 0 | 90 |
| Japanese / JAV | 18 | 0 | 92 |
| Worn-item marketplaces | 6 | 0 | 95 |
| Adult Forums & Communities | 4 | 0 | 95 |
| Porn GIF Sites | 4 | 0 | 95 |
| Hookup & dating | 6 | 0 | 97 |
| VR sites | 9 | 0 | 97 |
| Asian (non-JAV) | 7 | 0 | 98 |
| Premium & studio sites | 28 | 0 | 98 |
| Creator platforms | 7 | 0 | 98 |
| Trans | 7 | 0 | 98 |
| Erotic Stories | 4 | 0 | 99 |
| AI tools & companions | 8 | 0 | 99 |
| MILF & mature | 6 | 0 | 100 |
| Amateur & homemade | 9 | 0 | 100 |
| Gay | 14 | 0 | 100 |
| Search & directories | 4 | 0 | 100 |
The two extremes
Cleanest
- Adult Empire100
- AEBN100
- AllOver30100
- Babepedia100
- Backroom Casting Couch100
- BangBros100
Messiest
- HentaiGasm37
- PlanetSuzy46
- HotMovs50
- TXXX51
- SupJav51
- Sexu51
Cite this report
Attribute to "PORNAGG Ad-Load Report" with a link to this page. Data is CC BY 4.0 and updates with each crawl — the figures above are from Sep 10, 2026.
Method
Each site is opened in automated Chromium from a clean profile — no ad blocker, no login, US IP. Age gates are clicked through the way a person would. Ad slots count ad iframes, DOM blocks sized to IAB standard banners, and scripts matching known ad-loader signatures. Ad and tracker counts are for third-party hosts only, so a site serving its own ads from its own domain can score better than it feels. Sites that blocked the crawler are not in the sample. Full method on the methodology page.
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